Corporate social responsibility as a mainstream business concept has been around for just over a decade. In that brief time, businesses have risen to the task of being accountable not just for profit margins, but also for the greater good of their brands.
We help the world to see how important animals are to all of us and we inspire people to change animals’ lives for the better. Why? Because the lives of animals and people are inextricably linked. A sustainable future for the planet can only be achieved if animals are part of the solution.